Skinsque
Client:
Skinesque
Year:
@2019
Category:
Email marketing
Project Overview
Skinesque, a cosmetics brand focused on clean beauty and skincare essentials, partnered with Flowbyte to strengthen their direct communication with customers. While their products had a loyal following, they needed a more structured and impactful way to engage their audience, drive repeat purchases, and build long-term customer relationships.
Their primary objectives were:
To create engaging email campaigns that reflect Skinesque’s brand voice and values.
To design a consistent email marketing system that nurtures customer loyalty.
To improve conversion rates by turning subscribers into repeat buyers.
Our Approach
We crafted an email marketing strategy tailored to Skinesque’s brand identity and audience needs. Our process included:
Designing branded email templates that balance elegance with clarity.
Developing automated email flows for welcome sequences, product education, and promotions.
Curating content that highlights product benefits, seasonal trends, and customer stories.
Optimizing subject lines, CTAs, and layouts for higher engagement.
The Results
Stronger customer relationships through consistent and valuable email communication.
Increased open and click-through rates, boosting engagement across campaigns.
Higher repeat purchase rates driven by personalized product recommendations.
A scalable email marketing framework that continues to support Skinesque’s growth.
