Laro
Client:
Laro cosmetics
Year:
@2025
Category:
3D design / Branding & identity
Project Overview
Laro, a rising cosmetics brand, partnered with Flowbyte to shape a bold visual identity that reflects their philosophy of modern beauty. While their products embodied innovation and elegance, they needed a brand system and design direction that could communicate this essence to their audience with clarity and impact.
Their primary objectives were:
To craft a sophisticated and memorable brand identity.
To design 3D visuals that highlight the textures, packaging, and experience of their cosmetics.
To establish a cohesive brand presence across digital and physical touchpoints.
Our Approach
We immersed ourselves in Laro’s world of beauty, translating their vision into a contemporary identity. Our process included:
Creating a timeless logo, refined typography, and an elegant color palette tailored to the cosmetics industry.
Designing 3D visuals that showcase product details with realism and artistry.
Building a brand guideline system to ensure consistency across campaigns, packaging, and digital platforms.
Developing visual assets that connect emotion with product experience.
The Results
A refined brand identity that embodies Laro’s values of beauty, elegance, and modernity.
Striking 3D visuals that elevate the perception of their products and create immersive brand storytelling.
A consistent and scalable design system, enabling Laro to expand confidently across markets.
Stronger recognition and resonance with their target audience, laying the foundation for long-term growth.
